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If there’s one thing every successful business has in common in 2025, it’s this: they’re obsessed with customer engagement.
Today’s customers expect personalized, seamless, and speedy interactions—across email, chat, mobile apps, and social media. They don’t just want to be heard; they want to feel understood. That’s where customer engagement platforms come into play. These powerful tools help businesses connect with customers, build loyalty, and increase lifetime value.
Here’s our breakdown of 11 customer engagement platforms that are setting the standard in 2025, each bringing its own strengths to help brands deliver world-class experiences.
If you’re looking for a one-stop solution to unify all your customer conversations, klink.cloud is leading the pack in 2025. Designed for modern customer support teams and contact centers, this platform brings together voice, in-app chat, messaging apps (WhatsApp, Instagram, LINE, Telegram), email, and CRM into one sleek dashboard.
Top Features:
✅ Best for: Fast-growing businesses, BPOs, and global support teams
🚀 Success stat: Brands using klink.cloud report up to 35% faster resolution times and 30% improved CSAT scores.
HubSpot continues to dominate in 2025 with its CRM-first approach to engagement. It seamlessly connects sales, service, and marketing into one platform, making it ideal for customer-centric brands that want a 360° view of every lead and customer.
Top Features:
✅ Best for: Mid-sized and enterprise companies that want unified data and insights
📈 Fact: HubSpot's users experience up to 50% shorter sales cycles with integrated engagement tools.
Zendesk has long been a go-to for support, and in 2025, it's still a powerhouse. It offers a modular platform that’s easy to scale—perfect for teams growing fast or dealing with high ticket volumes.
Top Features:
✅ Best for: Customer support teams with structured processes and SLAs
💡 Highlight: Its integrated AI reduces ticket handling time by up to 25%.
If live chat, proactive messaging, and in-product support are your priorities, Intercom continues to shine. It focuses heavily on conversational marketing and onboarding, ideal for SaaS and digital product companies.
Top Features:
✅ Best for: SaaS businesses and startups
🧠 Pro tip: Use Intercom’s bots to deflect up to 30% of support inquiries automatically.
Sprinklr is a favorite among Fortune 500s for its omnichannel experience management. It supports dozens of social, messaging, and web channels—plus offers AI-driven insights to track customer sentiment.
Top Features:
✅ Best for: Large enterprises managing complex customer journeys
📊 Insight: Sprinklr users see up to 40% faster social support response times.
Need to improve product onboarding and feature adoption? Userpilot is all about in-app experiences that guide users and boost engagement without needing engineering support.
Top Features:
✅ Best for: SaaS and mobile apps focused on user retention
📈 Fact: Customers using onboarding flows see up to 2x product activation rates.
In 2025, Netcore stands out for its ability to hyper-personalize campaigns across SMS, email, push, and WhatsApp—all powered by AI.
Top Features:
✅ Best for: E-commerce and mobile-first brands
🔍 Case study: Netcore helped a fashion retailer increase ROI by 180% using AI-led personalization.
CleverTap excels in driving mobile app engagement, with deep behavioral analytics and rich segmentation tools.
Top Features:
✅ Best for: Apps with large user bases and complex journeys
📲 Fact: Companies using CleverTap improve mobile retention by up to 25% in 60 days.
Pendo blends product analytics with in-app guidance to boost user engagement directly inside your product. You can see what features users love—and which ones they ignore.
Top Features:
✅ Best for: Product managers and UX teams
💡 Pro insight: Using Pendo’s guides increases new feature adoption by up to 40%.
Klaviyo is dominating in e-commerce because it offers powerful email and SMS automation, tailored for online stores.
Top Features:
✅ Best for: Shopify and DTC (Direct-to-Consumer) brands
💸 Fact: Brands using Klaviyo see average ROI of $38 per $1 spent.
ActiveCampaign strikes the perfect balance between affordability and automation. It’s a powerful platform for small to midsize businesses that want to grow with targeted campaigns.
Top Features:
✅ Best for: SMBs and solopreneurs ready to scale
📈 Insight: Companies using automated journeys in ActiveCampaign convert 22% more leads.
There’s no “one-size-fits-all” when it comes to engagement. The best platform for your business depends on your size, industry, goals, and preferred communication channels.
The key is choosing a tool that fits your customer journey, integrates with your stack, and gives you the insights you need to grow.
